Actionable Gamification : Beyond Points, Badges and Leaderboards (1511744049)

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The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes readers on a journey to learn his sixteen years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.

Product details

• Format Paperback | 512 pages
• Dimensions 152 x 229 x 29mm | 744g
• Publication date 14 Apr 2015
• Publisher Createspace Independent Publishing Platform
• Language English
• Illustrations note Illustrations, black and white
• ISBN10 1511744049
• ISBN13 9781511744041
• Bestsellers rank 15,150

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